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Food & Beverage Concept design

VERDA Pasta Pavilion

01 / 04

VERDA pasta exhibition pavilion in olive green, ivory and warm wood
Client
VERDA — fictional brand
Sector
Food & Beverage
Location
Damascus International Fairgrounds (concept siting)
Year
2026
Area
36 m²
Status
Concept design
ScopeConcept Design3D VisualizationMaterials & Finishes
01

The Challenge

Give an Italian pasta brand a presence that feels authentic rather than folkloric — warm, artisanal, and premium — within a compact 36 m² footprint that still needs product display, tasting, and conversation space.

02

Design Concept

The warmth of the Italian kitchen translated into contemporary architecture: a flowing timber curve carries the eye from the fascia to the shelves, olive green grounds the palette, and soft cove lighting turns the product wall into the hero.

03

Execution

The design was developed as a fully buildable package: CNC-cut curved ribs clad in timber veneer, a monolithic olive counter with integrated lighting, and modular shelving engineered for quick stocking and dismantling.

Materials & Finishes

  • Warm oak veneer & solid timber platform
  • Olive-lacquered joinery
  • Textured ivory plaster
  • Integrated linear LED lighting

Project Gallery

Curved reception counter in olive green with backlit VERDA lettering
Product shelving wall wrapped by a sweeping timber curve
Tasting area with arched portal and layered warm lighting

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